No account assignment allowed for transfer of material & to plant &

What causes this issue?

You wish to transfer material &V1& to plant &V2& and, in doing so, post
directly to consumption.

System Response

The material is not managed on a value basis in the plant. For this
reason, it cannot be posted directly to consumption.

How to fix this error?

Please reset the account assignment category.

Error message extract from SAP system. Copyright SAP SE.